Overlay ad format month can help capture your viewers’ attention with compelling visuals and a clear call to action, such as clicking a link or signing up for a newsletter. Unlike other in-video advertising formats that can be distracting, overlay ads are less intrusive and allow your audience to stay focused on the video they’re watching. They’re also an ideal fit for small businesses with limited budgets.

Overlays can be timed to appear at specific points during a web page or video, click-triggered to display when viewers hover their mouse over a designated area, or automatically activated based on a user’s device settings. They can be customized to display the right message to the right viewer at the right time, which allows you to optimize your ad for performance within your campaign goals.

Exploring the Overlay Ad Format on TikTok: A Monthly Overview

While overlays are not as effective in driving conversions as other in-video advertising formats, they are a great option for brands that want to drive traffic to their website or video content. Using overlays alongside social media and search ads helps to maximize their reach and ensure that your marketing messages are reaching the most potential customers possible.

YouTube’s decision to discontinue overlay ads is expected to improve viewer experience and shift engagement to better-performing ad formats across desktop and mobile devices. However, many creators who rely on overlay ads for revenue will continue to earn money from other in-video ad formats available in their videos, such as bumper and mid-roll ads that play before or after the video; ecommerce-encouraging “view product” ads; and banner ads in the recommended video section.